Omnichannel Strategies For Merchants

Flexible payment mechanisms as a central pillar of modern retailing. The term omnichannel may be overused and overhyped, but few would deny that a coherent omnichannel strategy is a fundamental business aim for forward-thinking merchants. Today’s customers are looking for seamless shopping experiences, regardless of whether they are browsing the web on their tablets, using a retailer’s app on their smartphone or visiting the retailer’s local branch. In a networked world,....

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