Mobile Emerges as the Value-added Service with the Most Power to Drive Loyalty

Successful loyalty programs employ a variety of tactics to help engage consumers.  Recently this has become harder to do because of an emerging trend: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than just the products or services they’re paying for. Some industries  are doing a better job than others at providing added value. The banking industry definitely has room for improvement, and a great....

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