Meaningful Personalization is as Simple as Being a Good “Friend”

Treat your members like friends Do your members want you to treat them like friends? If you’re the type of friend that has meaningful, caring relationships, then the answer is, “yes.” Members want and expect much more from loyalty programs—they want you—the program owner—to engineer an experience that develops a deeper, emotional relationship with them, because they believe it’ll make their shopping experience easier and more rewarding....

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