Maximizing Business Value from Loyalty Analytics

Analytics can help you understand your customers better, identify new opportunities for your business, measure effectiveness, and grow in ways you couldn’t with intuition and experience alone. Many executives are familiar with stories that exemplify the promise of analytics. When I break these stories down, they boil down to one of two themes: either predictive analytics found an opportunity that was compelling enough to take action on, or more commonly, a business leader had key....

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