“Collect everything.”
That is, word-for-word, the direction I was given by a client regarding their desired data collection strategy. As a former director at a big global media agency, my job was to help Fortune 500 clients manage their first-party data. When I pushed for more specific information, my client repeated their original direction with a bit more emphasis, “Collect everything you can and get it into the database.”
Like many other companies, my client....