The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of multicultural populations, all-natural products, and direct-to-consumer online distribution models:
The U.S. personal care product industry boasts a combined annual revenue of more than $40 billion, with 50 of the largest companies generating almost 70% of the entire revenue.
Rising consumer awareness about toxic chemicals is....