Rewarding behavior and interactions in a targeted and cost effective way, can be a powerful part of the loyalty toolkit. Here’s how you do it. It’s important to identify the desired behaviors – and the value of those behaviors – before designing a reward structure. Equally important is identifying which customers to target, incentivize and reward for behaviors. Are you currently rewarding behavior that is not incremental? If so, we recommend tweaking your incentives, program structure or....

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