How to Sustain Loyalty Through Your Mobile Engagement Strategy

In today’s mobile-driven marketplace, and with the rise of the Millennial “always on” consumer, having an app complement a retailer’s marketing strategy has become table stakes. Apps have evolved from simply being an extension of the digital ecosystem to leading the way for brand innovation, campaign awareness, and deeper loyalty engagement. Never before has a brand had the opportunity to be part of such a personal customer connection—your customers&rsquo....

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