How to Increase Loyalty Program Engagement

Consumers today not only want, but expect personalized and compelling experiences. Many brands turn to loyalty solutions to make this happen and loyalty program participation is at a high. In fact, 78% of people actively participate in at least one program per month and 63% of consumers could be persuaded to choose one brand over another due to the presence of a loyalty program. Despite this, however, many consumers are quick to jump ship if they find that the program doesn’t....

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