How Smart CMOs Avoid Data Overload

Customer experience is becoming a CMO responsibility, and the top marketing channels are those that lend themselves to personalizing that experience through effective use of data analytics and insights. In fact, customers have increasingly high expectations of brands regarding the value they are getting from sharing their data. According to Aimia’s 2016 Loyalty Lens study, 61 per cent of consumers expect better service and individualized offers in return for sharing personal details....

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