Whom some consider the father of advertising, David Ogilvy, once said, “Never stop testing, and your advertising will never stop improving." Beloved children's author Dr. Seuss rhymed, “Today you are YOU. That is TRUER than true. There is no one alive that is YOUER than you." Add them together and you have the two sides of the equation that Aimia Institute, the thought leadership centre for Aimia, recently examined in its 2015 Making Business Personal consumer research study....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing