Four Reasons Why Marketers Need a Cross-Device Strategy

Let’s declare once and for all that “the year of mobile” is dead. Mobile is now where U.S. adults spend the majority of their digital time–and over 60% of their time with retail sites. So it’s an understatement to say this catch phrase has played its course. It’s replaced by a new reality in which the number and type of connected devices owned by the average consumer is virtually unlimited. Beyond laptops, smartphones, and tablets, think about the....

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