Five Global Insights Into Loyalty

  1. Data Analytics
  2. 37 views

The way companies collect and use data, and the way their customers share it, is changing. In the past, many companies simply assumed their customers were happy to share their data: the “implied consent” model. Now, the emphasis is on “informed consent.” Customers may be happy to share their data but they expect to be told what’s being collected, how, and by whom. Check out the common trends we’re seeing across the globe on how consumers are starting....

Recent Content