Engage Customer Conference: Purpose vs. Process

It’s always good to hear about the other stories from other companies out there in the world of customer engagement and customer experience. It’s a great reminder of the hard work and enthusiasm there is out there. At the same time, the range of ideas being employed shows a genuine diversity of experience and viewpoints at work in this space. Our companies are all different. Sure, we’re all unique. Just like our customers. But there’s a danger that by focusing on....

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