Driving Engagement with Middle of the Pack Customers

The definition of “middle of the road” refers to attitude or action rather than quantity. When we talk about customer loyalty, brands tend to focus heavily on their “best” customers—their VIPs. Brands cherish customers who love them and want to talk about them. They want to find ways to make these customers even more valuable.   Yet since organizations are so focused on their VIPs, they end up concentrating less on other customers. While it is important....

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