Delivering Emotion

Online grocery efforts need to have a plan to deliver emotion as well In an already challenging industry, online grocery shopping could diminish a grocer’s by eliminating the biggest competitive advantage they have. Removing the personal interaction from a trip to the grocery store will further homogenize the industry. Grocery stores consistently rate at the top of Bruce Temkin’s NPS charts, and for me, the reasons are pretty clear.  Grocery stores offer a terrific....

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