Customers as Brands – Are You Loyal to Me?

What would you expect from a customer who has 2,000 followers on Instagram or more than 50,000 views on YouTube? Is she someone you would expect to be a loyal customer? If your answer is yes, think again. On a macro-level, social media has given rise to the customer as a brand, whereas we are seeing the customer as a consumer quickly disappearing. Customers with a social following are establishing their own brand, and I am not just referring to some of the mega-superstars on YouTube. I am....

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