Customer Service with a Digital Smile

Have you ever wondered where the term Service with a Smile came from?  Being a marketer, I kept thinking it was a company slogan saying good customer service. It harkens back to a time not so long ago when people dealt with sales people, in brick-and mortar stores, and terms like the customer is always right and service with a smile were the mantra – and with good reason.  A smile greeting you behind a counter starts the communication process off....

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