Customer Analytics: Moving Beyond KPIs

Many organizations compile customer data and establish key performance indicators (KPIs), but there is immense value in going beyond the high-level numbers. As Director of Insights and Analytics, Jonathan Adler helps global brands understand what is required to become data-driven organizations. He leads the Insights and Analytics Practice at Lenati, a marketing strategy firm committed to helping the world’s leading companies build customer loyalty and generate business growth....

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