Messaging apps have quickly evolved from a vehicle for chatting with friends and family to a channel for commerce. While these apps have been popular for giving people ability to share GIFs, messages and photos with their close circles, they have expanded into a valuable channel for brands and retailers to connect with and sell to consumers.
The messaging app market has exploded in popularity, eclipsing the top 4 social networks in active users as of late 2015. This has....