Connecting Brands and People through Loyalty Programs

Fast-changing media, ecommerce and constantly-connected consumers are among the reasons that building and keeping customer loyalty is one of the major challenges marketers are currently facing. New research confirmed that loyalty points can be leveraged as highly effective tools to engage consumers and drive loyalty. Not only can loyalty points delight consumers with rewards for their loyalty, they can also drive traffic and customer acquisition, respond to cart abandonment, and help with....

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