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Adhering to the General Data Protection Regulation and other consumer protection regulations is a challenge tackled by consumer product brands all over the world. How do you follow these guidelines on how customer data is gathered and leveraged without hamstringing your customer loyalty program and engagement efforts?
As one of our clients - a global beverage company - experienced firsthand, the Janrain Identity Cloud® offers a way forward for customer loyalty programs, striking a balance between regulatory requirements and personalized customer engagement.
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