Ninety-five percent of retailers with only traditional loyalty programs have discussed launching a premium loyalty program in 2021 and Best Buy’s new Beta membership program is the latest example.
It’s no secret that Best Buy saw increased sales since the pandemic started as consumers bought technology for work and school, and to entertain themselves.
While online sales, and at stores open at least 14 months, grew by nearly 10% in its most recent fiscal year, Best Buy....