Boosting Customer Engagement Through Marketing and Promotions

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Today’s consumers prefer gift cards nearly 2:1 over other marketing incentives, so it’s no surprise that the highest performing gift card programs leverage gift cards to drive sales and influence consumer behavior. Merchants need to engage with customers throughout the customer lifecycle, which demands understanding consumer preferences as well as a solid omnichannel strategy. Marketing and promotions programs that are aligned with consumer preferences and backed by a strong....

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