Black Friday Blues: Rethinking discount-driven loyalty

Back in the day, we had the famous Boxing Day sale.  To use an analogy, it makes sense that turkeys are cheaper in the days after Christmas than before, because of the economics of supply and demand, and because there will always be a few birds that aren’t sold and surplus stock has to go before it becomes outdated and valueless.  Then came Black Friday. Now we have a pretty bleak few weeks of casting the sales net, to attract customers with deals that appear too good....

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