I recently had the chance to sit down with Gary Penn, Global VP of Digital and E-Commerce at Nixon, to discuss some of the lessons he and his team quickly learned over the last few months as the world of retail changed, and how they’re planning for the upcoming holiday shopping season.
With the onset of the COVID-19 pandemic, Nixon, a global lifestyle and accessories brand, had to shift almost exclusively to a digital-first strategy. Since March, they have seen....