Are You Ready For LocationBased Marketing?

According to MCommerceDaily, thirty-seven percent (37%) of large retailers are planning to roll out iBeacon technology during the 2015 calendar year. By the end of 2016 this number is slated to increase to fifty-six percent (56%). And we should quickly note that iBeacon is Apples’ proprietary mobile “location-based-services” (LBS). So clearly retailers are looking hard at the opportunities that LBS can offer to them to better influence....

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