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The traditional military definition of a "wingman" is the second pilot who flies behind and off the right wing of the lead aircraft. The wingman protects the lead by watching his/her back. As I reflected on this year’s MRA Corporate Researchers Conference (CRC) in St. Louis, I thought about my experiences with the wingmen and wingwomen of Chief Marketing Officers at Fortune 500 companies.
Here’s what separates wingmen and wingwomen from the rest of the pack:
Let’s keep a line of sight on our lead pilots, the horizon, our formation, and let’s go!
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