Apple Retail vs. Online Shopping

On November 5, 2012 Apple announced it had sold three million iPads in an astonishing three days since the launch of its new iPad mini and fourth-generation iPad tablet.  Another breathtaking record for a company that just announced quarterly revenue of $36 billion and quarterly net profit of $8.2 billion for its fiscal 2012 fourth quarter.  When purchasing a product directly from Apple, in this instance an iPad, Apple’s consumers have two primary options. A consumer has the option of....

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