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The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve the industry, and marketers are challenged with making their loyalty initiatives stand out from the competition. We understand how difficult it can be to keep track of all the change, and ensure you are focused on the important aspects of the industry; that is why we have compiled “7 Tips for Consumer Loyalty Success in 2017”, a simple guide created by our loyalty experts to keep brands and agencies in the know.
1. EASY CX
Make it EASY for consumers to enroll, participate, connect with the program and claim rewards/ benefits.
2. MULTICHANNEL APPROACH
ENGAGING CONSUMERS before, during and after the purchase across multiple channels increases brand affinity, drives activity and delivers better program performance.
3. YOUR CHANNEL, YOUR FRIEND
Utilizing existing channels and VALUE CHAIN PARTNERS may be required to maximize program results (Retailer events, distributor incentives, etc).
4. OPTIONS ARE GOOD
Todays consumers don’t like to be boxed in and desire a RANGE OF REWARDS/ BENEFITS, even if they never use them (point sharing, charitable donations travel, etc).
5. IF IT CAN’T BE MEASURED, IT DOESN’T MATTER
A well designed loyalty program should begin with METRICS/ KPIs, include daily/ weekly/ monthly reporting, as well as quarterly strategic reviews.
6. A PROGRAM IS ALIVE
The best loyalty programs have ONGOING OVERSIGHT/ DATA ANALYSIS, and are integrated as part of the company culture – not just in the marketing department.
7. DON’T EAT THE ELEPHANT
It’s not possible to implement a 100% solution. It’s more important to LAUNCH, TEST, LEARN & EVOLVE in phases with a strategic approach to ongoing enhancements.
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