3 Ways to Ignite the Spark of Emotional Engagement in Your Customers

Do you want your customers to feel emotionally engaged with your brand? Of course you do. Neuroscientists have proven, through fMRI brain-imaging studies, that emotions have a very strong impact on brand choice. Whether you’re in retail, travel, automotive or some other consumer-facing industry, emotional engagement also plays a critical role in customer retention. But have you been able to define a marketing strategy to increase emotional engagement? One that can be linked to....

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