3 Ways for Utilities to Improve Engagement with the Millennial Head of Household

The time has come for Millennials to come of age, start their own families, and establish households. This new generation of energy consumers represents huge opportunities for utility companies to market their energy programs to the millennial head of household. In fact, survey findings by Cognizant and PennEnergy revealed that more than half of respondents (53.8%) believe millennials will be a priority customer demographic for utility customer service and engagement through the....

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