The average person checks their phone around 150 times per day, according to a study by Kleiner Perkins Caufield and Byers. This near-constant connectivity without a doubt impacts all of their habits and processes for decision-making -- including shopping. As a result, brands need an omnichannel approach to reach consumers, build relationships and create touch points throughout the customer journey, both online and offline.
Here are three important ways in which a mobile-first approach....