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Optimizing conversions is an important topic for any marketer, especially given the many components that can make up a strategy. It was no surprise this was a heavily discussed topic at this year’s Email Insider’s Summit in Portugal, organized by MediaPost.
I had the opportunity to join an expert team of digital marketers at the event to discuss optimizing conversions in the email channel. The session was moderated by Kath Pay, Marketing Director of cloud.IQ and I was joined on the panel by: Panos Melissaropoulos, co-founder of Moosend and Kay Kerman, an email marketing consultant.
Our discussion focused on three key areas of conversion optimization: testing, personalization and persuasion– which the panel agreed need to be part of any conversion optimization strategy. When thinking about how you can get started consider these main takeaways from the session:
Optimize your testing strategy
Why personalization in email matters
The factor of persuasion
Conversion optimization can be challenging, especially as the consumer’s path to purchase becomes more complex and less linear. Starting with these three components will help you successfully navigate your own path to conversion optimization. Do you have conversion optimization challenges?
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