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What Puts Customer Retention Above Acquisition?

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Gaining new customers as quickly and efficiently as possible is the best strategy for sales growth. Or so was once the prevalent thought.
 
Today’s marketing experts are quickly learning that retention is the best way to make the most impact on sales. Recently, Harvard Business School issued a report showing that increasing customer retention rates by just 5 percent can increase profits by up to 95 percent. If that’s not convincing enough, a study from the....

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