Wayfair, founded in 2002 as CSN Stores, is a leading ecommerce retailer that specializes in home décor. As a storefront found exclusively online, the company places increased focus on streamlining the digital shopping experience in an effort to build on a foundation of customer loyalty that’s been laid during the site’s 14-year span.
The challenge for online retailers is often found in the variety of products offered. Because of this enormous selection, the company needs to be prepared to provide customer....