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Unlock the Value of your Customer Data

  1. Data Analytics
  2. 35 views

Business leaders across Marketing, Operations and IT agree on the need to collect, store, and connect customer data – from transactional data to survey feedback and social data. They are sold on the idea that this will enable great customer experiences, drive digital engagement, and lead to superior customer service.
However, figuring out how to put this data to good use and derive true business value from it, is the hard part. According to a....

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