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Understand Where a Client Fits on the CX Lifecycle Management Maturity Curve

There are many challenges swirling around a company’s bid to create measurable experiences to drive customer loyalty.

Loyalty360 talked to Bruce Pollock, Vice President of Strategic Growth and Planning at West, to find out more about his company’s views on the customer experience, customer loyalty, customer engagement, and the associated challenges.

“For starters, it’s....

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