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Turning "Big Data" into "Smart Data" to Transform A Loyalty Program

Big Data AnalysisTurning "big data" into "smart data" requires a lot of number crunching, strategizing and analysis.

But the results can completely transform a loyalty program if the resulting smart data helps managers, marketers and business development experts better understand their members, prove a loyalty program's value to participating merchants, deepen their grasp of what drives the business, and model the program'....

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