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Trending in Loyalty – How the Internet of Things Increases Consumer Engagement

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In my last article, I discussed what’s trending in loyalty with a focus on the importance of being able to identify and recognize your brands most loyal customers regardless of the channel they choose in which to engage. A key component of building and sustaining customer relationships for loyalty marketers is to also keep them engaged during all phases of their lifecycle. Consumers are looking more towards engagement as loyalty....

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