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You would need to be completely off the grid to be unaware of the rapid evolution of marketing. While smaller changes have been unfolding over the years, we have recently hit a not-so-subtle tipping point signaling a new era. Marketing, advertising and technology are inextricably linked in order for marketers to deliver the required customer outcomes. It happened so fast, that the majority of organizations were not prepared. From a company culture standpoint, start-ups and smaller companies appear to have adapted more quickly....