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When it comes to humanitarian organizations, the Red Cross is one of the most recognizable in the world. Founded in 1896, the Canadian branch of the Red Cross seeks to improve the lives of the most vulnerable by mobilizing the power of humanity in Canada and around the world. The brand’s message is based on seven principles that allow the organization to operate effectively, impartially, and transparently. Funded by donations from around the world, the Red Cross faces unique challenges and opportunities in the field of customer....

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