Movio’s Managing Director for EMEA, Sarah Lewthwaite, recently had the opportunity to sit down with Hoss Ghonouie, Director of Marketing for Everyman Cinemas in the UK, to discuss their recently relaunched loyalty program. Extending their distinct brand identity and theater experience to an equally distinct loyalty program offering has been an exciting challenge for Everyman. We discuss their approach to building customer relationships, the challenges faced when revamping an existing loyalty scheme and how Movio Cinema....

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