Talking to CustomersIt’s something many take as a given, but for all the time and effort companies put into reaching customers, engaging them, and keeping them happy, marketers could be starting off on the wrong foot if they aren’t using the right language. The assumption that English is the “language of business” overlooks the simple fact that English is far less likely to be the preferred language....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content