So your app has customer service? Great – you’ve made the first step toward ultimate user satisfaction. But not all mobile customer experiences are made equal. To ensure you’re covering all your bases when it comes to optimal customer support, I’ve compiled a list of things to avoid in your in-app customer service offer.
 
Mistake 1: You’ve made it hard for users to find support.
When a customer has to reach out to your company for help, chances are there’s....

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