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Retail Partnerships Can Create Sustainable Customer Loyalty Models That Drive Brand Excitement

Brands must establish their own identities, according to Joleen Buettner, senior partner retail professional services, business consulting at NCR Corp.

Buettner serves as the co-lead for the company’s loyalty practice. NCR Corp. is a global leader in consumer transaction technologies. Gartner named NCR the No. 1 loyalty software company.

“What we see in the end is that the consumer....

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