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During the month of November, all new Loyalty360 subscribers will be entered to win one of twenty $25 Amazon gift cards. Sign up for our Loyalty360 email newsletter list for your chance to win!
*Only brand/marketers & new subscribers are eligible to win.
Advanced analytics techniques are enhancing loyalty program investment cases and helping to more consistently blend financial and marketing objectives.
Most customers love being rewarded for brand loyalty, and businesses love loyal customers. It’s a simple formula that has seen loyalty programs multiply and expand across a whole range of industries over a period of many years.
Investments in loyalty programs can therefore now generate some big numbers – unredeemed points, for example....