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During the month of November, all new Loyalty360 subscribers will be entered to win one of twenty $25 Amazon gift cards. Sign up for our Loyalty360 email newsletter list for your chance to win!
*Only brand/marketers & new subscribers are eligible to win.
State lotteries are a huge business. In 2015, U.S. lottery sales totaled $73.8 billion (USD). Canadian sales reached $9.1 billion (CAD). Considering there are only 52 total lotteries in North America, that is impressive revenue generation by a select group.
Yet lotteries face what many other brands are tackling, especially those who sell through retail partners: how to learn about their end consumers, create 1:1 relationships, and deliver valuable experiences....