Shawn Bloom, General Manager for the SCENE loyalty program movie rewards program, told Loyalty 360 that mobile customer engagement is “top of mind” for his company.

“We’ve certainly embraced mobile as a platform to provide convenience for our members,” Bloom said. “The next level is to leverage mobile as a communications tool. We send mobile-optimized emails. The majority of our membership is viewing emails on their mobile devices.”

Cineplex is ranked 11th among Canada’s Top....

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