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Loyalty360 Q&A: Aginity Data Scientist and CRM Strategist, Lexy Kassan

Data Scientist has been named the “sexiest job title for the 21st century.”  The question many are left with, is why?  Why are companies flocking to hire this type of expert and how can they best drive customer engagement, retention and loyalty?

Lexy Kassan, a Data Scientist and CRM Strategist from Aginity, LLC, shared some insights on why marketers should take data....

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